Bill Belichick, who won six Super Bowls as head coach of the New England Patriots, got upstaged by Texas Christian University and a dog broadcaster in his coaching debut with the University of North Carolina on Monday. (Watch the video below.)

As the clock ticked down on the TCU Horned Frogs’ 48-14 victory over the Tar Heels in Chapel Hill, North Carolina, ESPN’s Kirk Herbstreit placed his headset on his dog, Peter, and gave him a star turn.

“You call the rest of the last two minutes. It’s all you, kid,” Herbstreit told his pooch, a successor of sorts to Herbstreit’s beloved canine companion Ben, who died last year.

Viewers were treated to some panting commentary and a whole lot of cuteness.

“This broadcast has gone to the dogs,” Awful Announcing wrote in the clip it shared of the moment.

Some barked critically at the stunt but many thought it was tail-waggin’ fun:

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